Pride St. Charles

After becoming the Creative Director of a local pride organization in 2019, it was apparent that the branding needed the same TLC that we were offering our community. The original logo was stale and unapproachable, and didn't convey the happiness and love that pride truly is. I worked with the rest of the board to craft an identity for Pride St. Charles based on the principles of inclusivity, intersectionality, and unapologetic originality.